Get more leads through your credit union website by using lead magnets

first_imgAs a credit union marketer, your job is to increase deposits and loans. But did you know that only three percent of your audience wants to sign up for one of your products right now? According to Chet Holmes in his book The Ultimate Sales Machine, only about three percent of any organization’s audience is “buying now.” The other 97% are in various stages of the Buying Decision Process. Therefore, the supermajority of people don’t want to sign up today.The fact that 97% of your audience is not “buying now” means they need to be nurtured. In digital marketing, nurturing is a process of patiently educating and building relationships with prospects until they are ready to sign up. Nurturing begins by giving someone a reason to share their contact info with you. All you need is a first name and email address to start building a relationship. And in the beginning, it’s usually best to not ask for much because many studies show that the more info you ask for, the fewer leads you will generate. What is a lead magnet?How can you convince people to share their names and email addresses with you? One effective method is to use lead magnets, which are things you can offer in exchange for contact information. Ideally, you want a magnet to be valuable for the prospect, but inexpensive for you. That’s why information (such as research insights or educational content) is often used for lead magnets: info can be very valuable, yet cost little to share.Examples of lead magnetsAt BloomCU, we’ve had a lot of success using lead magnets to give credit union marketers reasons to share their names and email addresses with us. Then, once we begin a relationship, we continue to share valuable insights until they are ready for a new credit union website design. Granted, BloomCU’s audience is not the same as credit unions’. We are a Business-to-Business company (B2B) and credit unions serve consumers. Still, the principles that work for B2Bs also work for Business-to-Consumer organizations all over the world. Here’s an example of a lead magnet on the homepage of every credit union marketer is a potential client for BloomCU because every credit union needs a website design at some point. Accordingly, we don’t try to sell you a website the moment you visit Instead, we play the long game. Initially, we just want to make a connection and gain your trust until you’re ready for a new digital branch. On our homepage, we essentially say, “We’re really good at credit union website design. In fact, we won more CUNA Diamond Awards for website designs this year than anyone else.” Then, we have a call to action that says, “Get Winning Insights.” When you click the button, you see this:We list several juicy resources we have to offer, many of which are very appealing to credit union marketers. Then, when you scroll down, you encounter the lead form:By this point, we’ve tried to build up the value of our insights so giving your first name and email address is a no-brainer. After you submit your contact information, we email you a link to all the resources we promised. And, going forward, we continue to share valuable insights and resources, which often come in the form of publications and articles about credit union website design. Here are few other examples of landing pages we’ve built for lead magnets:Personalization Increases Engagement by 31%Case Study with HFSFCU.orgA Guide to Stock Photo Sites for Credit UnionsA breakdown of the best stock photo sites, both free and premium5 Laws of Credit Union Website DesignFollow proven laws of user experience to design a world-class websiteUsability Testing WorksheetComplete This Simple Worksheet & Start Usability TestingA Guide to ADA Services for Credit Union WebsitesA side-by-side comparison of six popular ADA compliance solutionsWhat lead magnets could you create?What lead magnets could you create to start nurturing visitors to your credit union’s website? Here are a few ideas:3 negotiating tips to get the best price on a car (for people who visit your auto loan page)The ultimate guide to debt consolidation (for visitors who show interest in a secured loan)The 5 factors of a credit score (for people on your “Credit Builder Loan” page)Of course, you’ll need more than just good headlines for your lead magnets. Once a subscriber gets access to the content, it has to be truly valuable if it’s going to build the prospect’s trust in your credit union. So, put in some work to create a truly valuable piece of content to share. Your hard work will pay off because a good lead magnet will continue to work for you passively once it’s all set up, generating lead for you even while you sleep. 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Derik Krauss Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency’s design work has received recognition from CUNA (Diamond Award),, and others. He … Web: Detailslast_img read more

Ministry considers localized travel bubble to accelerate tourist industry recovery

first_imgTourism and Creative Economy Ministry is mulling over the possibility of establishing travel bubbles with neighboring countries in a more local scope to accelerate the rebound of  the pandemic-hit tourist industry, the ministry’s official has said.The ministry’s undersecretary for infrastructure and destination development, Hari Santosa Sungkari, said on Aug. 7 that the government’s plan to establish travel bubbles may not be between countries as previously floated, but rather between a country and provinces or specific tourist destinations.“We are drafting the travel bubble policy, which I assume wouldn’t be between countries. It may be between country A with Bali, or even between regions,” he said during an online press conference. Government officials previously talked about the possibility of creating a travel bubble, which would allow free movement within the areas included in the bubble, between Indonesia and China, South Korea, Japan and Australia, despite the sustained upward trend in the number of COVID-19 cases in the country that reached 125,396 cases as of Sunday.Read also: ASEAN hotel associations endorse travel bubbleIndonesia’s tourist industry has been severely impacted by travel restrictions during the pandemic, which wiped out Rp 85 trillion (US$5.87 billion) in tourism revenue so far this year, according to an estimate by the Indonesian Hotel and Restaurant Association (PHRI).Meanwhile, foreign tourist arrivals to Indonesia plummeted 59.96 percent to 3.09 million in the first half of the year, Statistics Indonesia (BPS) reported. As the industry’s woes continue, the government recently allowed some tourist destinations to reopen to visitors in its effort to curb further losses.The country’s major tourist destination, Bali, welcomed an estimated 4,000 domestic tourists on July 31, when tourism was reopened to the public, according to state-owned airport operator PT Angkasa Pura I (AP I). Bali is also planning to open its borders to international tourists on Sept. 11.Despite the government’s effort to lure foreign travelers, Hari projected that travel demand for foreign visitors would remain under pressure for the next few years.“Our foreign tourists arrival estimation in 2020 stands between 2.8 million and 4 million visitors, a far cry from our initial target of 18 million. We think it will take until 2024 or 2025 for the industry to fully recover and we could reach this year’s initial target,” he said.Topics :last_img read more

Pregnant PM continues to push abortion liberalisation agenda

first_img“My personal view is that in 2018, it should no longer be a part of our Crimes Act, regardless of whether or not women can access it.” “I think there is a difference,” Ms Ardern said. “You can access abortions in New Zealand, the issue is we still categorise it within our Crimes Act, and of course there are then a number of flow on effects from it being categorised in that way, for the way that women access.” ‘In 2018, it should no longer be a part of our Crimes Act’ – PM discusses moving abortion to Health ActTVNZ One News 28 May 2018Family First Comment: In 2018, it STILL involves the taking of a human life. #biologyJacinda Ardern said there are a number of “flow on effects” from abortion being categorised in New Zealand’s Crimes Act, as the Law Commission undertakes a consultation process to look at moving abortion into the Health Act.Recently Ireland voted in a referendum to legalise abortion, which means their Government are able to introduce legislation to have abortion in Ireland’s health services.Today the Prime Minister was asked in a press conference about New Zealand’s abortion laws in comparison with Ireland’s. Minister of Justice Andrew Little told Stuff it was possible legislation that would move abortion from the Crimes Act to the Health Act would go through Parliament next year, with MPs able to have a conscience vote on the issue. He asked the Law Commission in February to research changing abortion policy.center_img “That’s why I think it’s only right that we have the Law Commission undertake this work,” Ms Ardern said. Ms Ardern today was asked about the process of a conscience vote on the issue (where MPs can vote on their own view, rather than their party’s), as opposed to a referendum.READ MORE: Prime Minister Helen Clark wants abortion removed from Crimes ActNewsHub 28 May 2018Former Prime Minister Helen Clark says abortion should be removed from the Crimes Act, and should be a decision to be made between a woman and her doctor.Earlier on Monday, leader of the opposition Simon Bridges said abortion should be “rare, safe and legal” but did not think it needed to be removed from the Crimes Act.Ms Clark says that while the Act is “liberally interpreted”, abortion law still needs a shake-up in New Zealand.“We have complicated law because the Crimes Act says abortion is an offence – but then we have the Contraception and Sterilisation Act, which gives grounds on which you can get an abortion: if you feel your life is threatened, or your physical and or mental health is threatened.“In practice that is liberally interpreted, however Jacinda Ardern is right to say that the Crimes Act provision should be removed,” Ms Clark said on The Project on Monday evening.READ MORE: read more

Evolution 2.0: What’s in the Upgrade?

first_imgConsider Evolution 1.0.  That was the old biological, Darwinian stuff.  Now, there’s Evolution 2.0 – the evolution of technology.  W. Brian Arthur explained the upgrade package for New Scientist: “On the origin of technologies.”     Arthur is not the first to try to define a law of nature for the origin of technology.  He recognized, though, that prior attempts failed because some technologies do not fit the picture of an accumulation of small variations.  “The jet engine, for example, does not arise from the steady accumulation of changes in the piston engine, nor does the computer emerge from accumulated changes in electromechanical calculators,” he explained.  Therefore, “Darwin’s mechanism does not apply to technology.”  His new book The Nature of Technology tried to identify the laws of technological evolution.  He argued that new technologies do, indeed, derive from older ones, but not in a gradualistic way.  It’s more a combinatorial evolution, he said: “we need to tailor our thinking directly to technology, not borrow from biology.”     In order to think technologically instead of biologically, he said, “To start with, we can observe that all technologies have a purpose; all solve some problem.”  Then, “novel technologies form from combinations of existing ones, and in turn they become potential components for the construction of further technologies.”  As a result, a kind of tree of technology emerges: This mechanism, which I call combinatorial evolution, has an interesting consequence.  Because new technologies arise from existing ones, we can say the collective of technology creates itself out of itself.  In systems language, technology is autopoietic (from the Greek for “self-creating”).  Of course, technology doesn’t create itself from itself all on its own.  It creates itself with the agency of human beings, much as a coral reef creates itself from itself with the assistance of small organisms.     Autopoiesis tells us several things: that every technology stands atop a pyramid of ancestral ones that eventually made it possible; that all future technologies will derive from those now existing (though we cannot say exactly how); and that a novel technology’s value lies not just in what it does, but also in what further technologies it will lead to. Arthur tried to make tie-ins to Darwin wherever he could.  He has common ancestry, he has progress, he has a tree (or pyramid), he has building blocks, and he has emergence.  He even has digital organisms producing logic circuits in silico.  He fed a computer program a few simple logic circuits, some random mutations, and watched what emerged: Once we launched the experiment we found, unsurprisingly, that most new random combinations failed to meet any needs.  But after a few hundred steps, circuits started to appear that matched some elementary needs, and could be used as further building blocks.  From these, more sophisticated technologies evolved.  After about a quarter of a million steps, we found that the system had evolved quite complicated circuits: an 8-way-exclusive-OR, 8-way-AND, 4-bit-Equals – even an 8-bit adder, the basis of a simple calculator. He did admit, of course, that the emergence of these “technologies” was predicated on the fact that he had defined “needs” for the program.  These served as goals that could be rewarded.  “When we took away these simpler needs, these stepping-stone technologies did not emerge, and complex needs went unfulfilled.”     How does Evolution 2.0 differ from Darwin’s kind of evolution?  The primary difference is that combinatorial evolution is rare (but not absent) in biology.  Living organisms, he argued, evolve primarily through incremental changes and selection.  Technologies only emerge when pre-existing technologies combine in new ways.  “Darwinian variation and selection kick in only once a technology exists,” he said.  “For what really counts, the formation of new ‘species’ in technology, combinatorial evolution holds sway.”     One phrase notably missing from his theory is intelligent design.  It would seem ID would play heavily in any theory of technology, but references to human intelligence, goal-directed behavior, and purpose were referred to obliquely at best. It sometimes seems inconceivable that such shallow logic can pass for scholarship and scientific reasoning these days.  Someone needs to inform poor Dr. Arthur that he cannot derive Evolution 2.0 from Darwinism.  What he calls Ev 2.0 is nothing more than human intelligent design.  Humans are not omniscient.  They don’t create radar and iPhones ex nihilo.  But they learn, they create, and they choose.  They know what they want, and they can move mountains and organize materials to get it, once they find a method that works.  So yes, there will be elements of progress in human technology.  When the Sicilians invented the catapult, a way to inflict damage on an enemy city from a safe distance, the Romans were quick to improve on it.  These were all purposeful actions by intelligent beings capable of arranging materials for ends.  What on earth does that have to do with Darwinian mutation and selection?  Nothing.  Even the Victorian notion of progress in biology had a serious falling out in the 20th century.  Our perceptive readers surely noticed Arthur cheating in his software.  Just like the “digital evolution” charlatans, he held the strings of his marionettes so that they would do his own purposeful bidding.     That’s one of the fundamental errors in Arthur’s thinking.  He fails to constrain himself to the world of particles he describes.  He sits like Yoda, looking down on the world of nature, to explain it in a detached manner, like some disembodied sage on an alternate plane.  Once these guys understand that it is impossible to justify the Yoda Complex in a naturalistic world view, they will start understanding the scornful looks coming from the sentient designed beings around them.     So what’s in the Ev 2.0 upgrade?  Intelligent design – of an inferior kind from what came in its predecessor, life.  It’s a downgrade.  Unload your stock in Darwin & Co.  The smart money is on biomimetics – imitating the advanced technology found in the living world (e.g., 37 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Ethanol export dynamics changing

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Just four years ago, more than 80% of U.S. ethanol exports went to Brazil, Canada and the European Union. That has changed significantly by 2015.Exports to the United Arab Emirates (UAE), the Philippines and India experienced the strongest growth in 2014. While the UAE is largely importing U.S. ethanol to blend with its gasoline that is later re-exported, and India is importing for industrial purpose, the Philippines has a blend mandate in place. Domestic production in the Philippines has been unable to meet its 10% blend mandate making imports necessary.Currently, the United States has a 55% market share in the Philippines and the Council is hopeful there is room to capture more. To help nurture this market, the U.S. Grains Council and its partners, Renewable Fuels Association, Growth Energy and USDA’s Foreign Agricultural Service, have planned a busy summer with missions heading to the Philippines and other growing markets like China, Indonesia, India and Japan.last_img read more

Soybean struggles in northern Ohio

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Soybean planting around Ohio is nearly complete, but some of those fields planted more recently are having a hard time emerging due to crusting. As DuPont Pioneer Account Manager Ben Murphy shares in this week’s DuPont Pioneer Field Report, his area of Ottawa, Sandusky, Huron and Erie Counties is seeing challenges with emergence in recent planted fields and population in earlier planted fields. The Ohio Ag Net’s Ty Higgins has more.last_img read more

Woman robbed on Solider Road

first_imgFacebook Twitter Google+LinkedInPinterestWhatsApp Recommended for you Facebook Twitter Google+LinkedInPinterestWhatsAppBahamas, July 5th 2017 – Nassau – Officers attached to the Mobile Division intercepted two gunmen who robbed a woman of her vehicle, handbag and cell phone last night. According to reports, at around 11pm, a woman sitting in her Honda Accord vehicle on Solider Road was approached by two men armed with a handgun and demanded her vehicle and possessions. Luckily, the officers were able to catch the suspects along Comfort Street. The two men were then arrested and taken into custody.Story By: Kay-Marie Fletcher#MagneticMediaNews Electricity Cost of Service Study among the big agenda items at September 11 Cabinet meeting ALERT # 2 ON POTENTIAL TROPICAL CYCLONE NINE ISSUED BY THE BAHAMAS DEPARTMENT OF METEOROLOGY THURSDAY 12TH SEPTEMBER, 2019 AT 9 PM EDT Related Items:#magneticmedianews The Luxury of Grace Bay in Down Town Provolast_img read more

Sanchez eyes Champions League glory with Man United

first_imgChilean forward Alexis Sanchez is dreaming of finally winning the Champions League at Manchester United.Sanchez has enjoyed a stellar career in Europe after representing Udinese, Barcelona, Arsenal and now United.The 30-year-old has won many domestic honours at club level with La Liga and two FA Cups being his most notable achievements.Aside from that, Sanchez also won the UEFA Super Cup and FIFA Club World Cup at Barcelona but never managed to win the Champions League during his three-year spell at Camp Nou.Ironically, the Blaugrana won the competition a year after Sanchez left them for Arsenal in a £31.7m deal in the summer of 2014.Now the Chile international hopes to make up for that by helping the in-form United lift the Champions League trophy again after 11 years.The Red Devils will take on Ligue 1 champions Paris Saint-Germain for the first leg of their last-16 clash on Tuesday at Old Trafford.“The Champions League is a dream for any footballer,” said Sanchez, according to Sky Sports.Harry Maguire, Manchester UnitedLiverpool legend Nicol slams Harry Maguire’s Man United form Andrew Smyth – September 14, 2019 Steve Nicol believes Harry Maguire has made some “horrendous mistakes” recently, and has failed to find his best form since joining Manchester United.“I lived with that dream at Barcelona and saw what it was like. I hope I can win it one day and why not here?“We have got through the group stage and PSG are next. It’s a big test but it’s 180 minutes of football – anything can happen.“United are a club with so much history and is capable of beating any rival.“If we win at Old Trafford and we don’t concede, then I think we would be favourites for the second leg.“I think we can do that and I see this United team with a lot of chances to score in Paris.”Sanchez made a 20-minute cameo on Saturday as United defeated Fulham 3-0 in the Premier League to move into the top four in the standings.The match between United and PSG will begin at 9:00 PM (CET) on Tuesday.LONDON, ENGLAND – FEBRUARY 09: Tim Ream of Fulham battles for possession with Romelu Lukaku and Alexis Sanchez of Manchester United during the Premier League match between Fulham FC and Manchester United at Craven Cottage on February 9, 2019 in London, United Kingdom. (Photo by Catherine Ivill/Getty Images)last_img read more