Governor Jim Douglas today announced that another 14 energy efficiency projects have been selected to receive almost $150,000 in funding from the Vermont Community Climate Change Grant Program. All told, these projects will reduce about 100 tons of greenhouse emissions – the equivalent of taking 16 cars off the road or not burning more than 10,000 galloons of gas, the Governor said.“It’s inspiring to see such strong grass-roots interest in energy efficiency and for doing Vermont’s part to combat climate change,” the Governor said. “From Shrewsbury to Strafford, Vermonters are making improvements that will not only keep CO2 out of the air, but will also save individuals and taxpayers money.”In one project, Harwood Union High School is teaming up with Freeaire Refrigeration Systems of Warren to significantly reduce the cost and energy needed for the cafeteria’s refrigerators.Freeaire taps into the greatest source of refrigeration ever created: winter. It uses cold outside air to cool a space, simply by using what nature has so kindly made available, to give the entire compressor system a winter vacation. The high school expects to reduce CO2 emissions by 10.5 tons per year.Other projects include:Village of Essex Junction: $11,000 for a methane gas recapture system for the wastewater facility, which will provide heat and hot water for the facility. Annual emissions reduction – 9.5 tons.Town of Shrewsbury: $10,832 to upgrade and weatherize the town office and emergency shelter. Annual emissions reduction – 7 tons.Town of South Hero: $9,684 to replace the heating system, upgrade lighting and replace exterior doors at the town office building. Annual emissions reduction – 6.5 tons.Town of Underhill: $12,000 seal and insulate the town hall. Annual emissions reduction – 11.5 tons.Plainfield Fire & Rescue: $12,000 to weatherize the 1854 squad building. Annual emissions reduction – 10 tons.Lamoille Union School District: $12,000 to install photovoltaic panels to power the storage garage for the cross country trails. Career center students will build the structure and net metering will generate credits for the campus. Annual emissions reduction – 2 tons.Richford Town School District: $12,000 to replace lighting at the high school gym. Annual emissions reduction – 16 tons.Yestermorrow Design/Build School of Warren: $11,850 to install a solar hot water system and create a demonstration project. Annual emissions reduction – 3 tons.Leicester School District: $8204 for lighting upgrades. Annual emissions reduction – 4 tons.Town of Moretown: $12,000 for weatherization and lighting upgrades at the town hall. Annual emissions reduction – 6 tons.Town of Waitsfield: $6515 to insulate and weatherize the Joslin Library. Annual emissions reduction – 6.5 tons.Worcester Historical Society: $9753 to weatherize and insulate the building. Annual emissions reduction – 2.5 tons.United Church of Strafford: $11,810 to install energy efficient lighting and weatherize the parish hall, including “the Ark,” an outdoor playground structure which doubles as a mini-stage for performances. Annual emissions reduction – 4.5 tons. Source: Governor’s office. 9/4/2009
As a credit union marketer, your job is to increase deposits and loans. But did you know that only three percent of your audience wants to sign up for one of your products right now? According to Chet Holmes in his book The Ultimate Sales Machine, only about three percent of any organization’s audience is “buying now.” The other 97% are in various stages of the Buying Decision Process. Therefore, the supermajority of people don’t want to sign up today.The fact that 97% of your audience is not “buying now” means they need to be nurtured. In digital marketing, nurturing is a process of patiently educating and building relationships with prospects until they are ready to sign up. Nurturing begins by giving someone a reason to share their contact info with you. All you need is a first name and email address to start building a relationship. And in the beginning, it’s usually best to not ask for much because many studies show that the more info you ask for, the fewer leads you will generate. What is a lead magnet?How can you convince people to share their names and email addresses with you? One effective method is to use lead magnets, which are things you can offer in exchange for contact information. Ideally, you want a magnet to be valuable for the prospect, but inexpensive for you. That’s why information (such as research insights or educational content) is often used for lead magnets: info can be very valuable, yet cost little to share.Examples of lead magnetsAt BloomCU, we’ve had a lot of success using lead magnets to give credit union marketers reasons to share their names and email addresses with us. Then, once we begin a relationship, we continue to share valuable insights until they are ready for a new credit union website design. Granted, BloomCU’s audience is not the same as credit unions’. We are a Business-to-Business company (B2B) and credit unions serve consumers. Still, the principles that work for B2Bs also work for Business-to-Consumer organizations all over the world. Here’s an example of a lead magnet on the homepage of BloomCU.com:Almost every credit union marketer is a potential client for BloomCU because every credit union needs a website design at some point. Accordingly, we don’t try to sell you a website the moment you visit bloomcu.com. Instead, we play the long game. Initially, we just want to make a connection and gain your trust until you’re ready for a new digital branch. On our homepage, we essentially say, “We’re really good at credit union website design. In fact, we won more CUNA Diamond Awards for website designs this year than anyone else.” Then, we have a call to action that says, “Get Winning Insights.” When you click the button, you see this:We list several juicy resources we have to offer, many of which are very appealing to credit union marketers. Then, when you scroll down, you encounter the lead form:By this point, we’ve tried to build up the value of our insights so giving your first name and email address is a no-brainer. After you submit your contact information, we email you a link to all the resources we promised. And, going forward, we continue to share valuable insights and resources, which often come in the form of publications and articles about credit union website design. Here are few other examples of landing pages we’ve built for lead magnets:Personalization Increases Engagement by 31%Case Study with HFSFCU.orgA Guide to Stock Photo Sites for Credit UnionsA breakdown of the best stock photo sites, both free and premium5 Laws of Credit Union Website DesignFollow proven laws of user experience to design a world-class websiteUsability Testing WorksheetComplete This Simple Worksheet & Start Usability TestingA Guide to ADA Services for Credit Union WebsitesA side-by-side comparison of six popular ADA compliance solutionsWhat lead magnets could you create?What lead magnets could you create to start nurturing visitors to your credit union’s website? Here are a few ideas:3 negotiating tips to get the best price on a car (for people who visit your auto loan page)The ultimate guide to debt consolidation (for visitors who show interest in a secured loan)The 5 factors of a credit score (for people on your “Credit Builder Loan” page)Of course, you’ll need more than just good headlines for your lead magnets. Once a subscriber gets access to the content, it has to be truly valuable if it’s going to build the prospect’s trust in your credit union. So, put in some work to create a truly valuable piece of content to share. Your hard work will pay off because a good lead magnet will continue to work for you passively once it’s all set up, generating lead for you even while you sleep. 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Derik Krauss Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency’s design work has received recognition from CUNA (Diamond Award), TheFinancialBrand.com, and others. He … Web: bloomCU.com Details
Tunisia is on top of the African ranking with Senegal, Congo DR, Ghana, Morocco and Cameroon ahead of Nigeria in that order. Burkina Faso, Mali and Cape Verde complete the Top 10 of the African ranking for August.Nigeria’s next opponents in the AFCON 2019 qualifiers, Seychelles is ranked 188th in the global ranking. The Island nation is 51st in African standing.Interestingly, 2018 FIFA World Cup winners, France, climbed to the summit of the much-changed world ranking in the first edition of the global ladder since a new formula took effect.Just three points, however, separate Les Bleus from Russia 2018 semi-finalists Belgium (2nd, up 1), while World Cup runners-up Croatia (4th, up 16) have equaled their record ranking position, last reached in June 2013. Uruguay is fifth.England occupies sixth place while Portugal is seventh, Switzerland dropped two places to eight while Spain moved up one place to ninth position, with Denmark also tied on ninth place but with an inferior point difference.Sweden (13th, up 11), and World Cup hosts Russia (49th, up 21).Naturally, there are losses as well as gains, with previous leaders Germany (15th, down 14) among several sides to suffer for group-stage elimination in Russia. Poland (18th, down 10), Peru (20th, down 9) and Costa Rica and Iceland (joint-32nd, down 9 and 10 respectively) also slipped down the table on the back of disappointing World Cup campaigns.According to FIFA, the formula, which was approved by the FIFA Council in June after a lengthy period of testing, ‘relies on adding/subtracting points won or lost for a game to/from the previous point totals rather than averaging game points over a given time period as in the previous version of the Ranking.“The changes, of which there are several, include the fact that inactive teams now preserve their point totals, with no devaluation of older games. Points are dropped, however, from losing or drawing against weaker opposition, with the only exception to this rule matches in knockout rounds of major competitions such as the FIFA World Cup”, the statement on FIFA’s official website explained.The next FIFA world ranking will be published on 20 September, 2018.AFRICA’S TOP 10TunisiaSenegalCongo DRGhanaMoroccoCameroonNigeriaB’FasoMaliCape VerdeShare this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Duro IkhazuagbeSuper Eagles dropped one spot from 48th to 49th place in the August FIFA Ranking released tHURSday as the world football governing body introduced a new formula for the grading of performance in the Beautiful Game.The three-time African champions who won just one match and lost two at the 2018 FIFA World Cup in Russia, remain seventh best football playing nation in the continental ranking with a total 1410 points accumulation for August.