a lot of people ask me the question, "when you’re looking for a new market, optimizing a new product, how do you set the initial price for the Google Adwords keyword?"
many Affiliate to do so: when they run a new Google Adwords campaign, they set a very low price keywords, because they are afraid to lose even pants are not
, that’s a huge mistake,
Xiao Zhang found a hot market, and he began to promote the product with Google Adwords. He sets up a related Adwords ad group that consumes one afternoon to study keywords. Finally, he runs the Adwords ad series, setting the keyword price of 0.10$. He thought: "when customers buy products, I begin to make money, I will raise the key words price.". I can’t put my pants are lost! "
did you have a similar experience,
what happens next:
Xiao Zhang’s ad series, in 10 days time, a total of 500 people click, but there has always been no Sale sales appear. Inside his head began to doubt, he suspended advertising, thought: "this market is already saturated, then over time to see!" he began to look for new ways of making money, the Adwords campaign will forget
, let’s analyze, is this product not good enough, or did Xiao Zhang do something wrong,
Xiao Zhang bid keyword price is too low, thought it was safe. But his ad appeared on page second, page third of the Google search results. Even 10 days without more advertising, display opportunities and click opportunities.
think about it. Why is it that someone is willing to pay a higher price for the first place? Is he SB?
, because this keyword can bring a lot of sale, can earn a lot of money!
in fact, high conversion rate keywords have high prices, low conversion rate keywords are relatively lower prices,.
so the key words you bid for are listed on the second page, the third page of the Google search results. The clients who have really converted have already clicked the ad from the first page, and bought
we sympathize with Xiao Zhang because he has such a presence in our reality.
so what should we do? To improve all of your keywords (specific price, the price should be analyzed according to the different market), let your keywords price row Google the first page of search results before 3. >